Healthcare Marketing Guide: 3 Sandwich Generation Tools

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November 2012

ISSUE 290

Sandwich generation turns to technology to help take care of aging parents

SENIORCAREMALL (BPT) - It's human nature to want to take care of those we love. In fact, nearly 66 million Americans are caregivers, who spend about 19 hours a week caring for a loved one, according to AARP. Many of those caregivers are looking after older parents who don't live with them. And while helping aging parents with everything from financial management to health care decisions is difficult enough, the challenges grow if the parent lives alone, either close by or in another state.

Many members of the 'sandwich generation' - adults age 45 to 55 who are taking care of their own children and their aging parents - are turning to technology to make their caregiving role easier.

'This is an age group that's comfortable with technology, and they're used to employing it in their professional lives to solve problems,' says Geoffrey Nudd, CEO of ClearCare Online, a web-based service that facilitates communication between consumers and professional caregivers. 'They're finding that it makes sense to bring in technology-based solutions when they're facing particular challenges in caring for their aging loved ones.'

Here are three tech tools that Americans are finding helpful when taking care of elderly parents:

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