Increase Admissions: Do Your AIDA

Stand Out From The Crowd With A Solid AIDA

I'm not into opera but I remember at least two or three times when I spoke about AIDA that someone told me that this was an opera, or opera related. Well we wont be writing about opera in this blog post today. AIDA is one of those fundamental marketing ideas/concepts that adds structure to your sales and marketing efforts. Lets look at each letter in the A..I..D..A.. process.

A stands for Attention. Whether you are placing an advertisement, doing a presentation, writing a Constant Contact email, or making a sales call, this step cant be missed. Think about what your audience and target markets needs are, and ensure you get their attention. In today's marketplace the caregivers, seniors, social workers, care managers, and the like are all very busy and at times very stressed. (Just like you!) Getting the attention of your target market can be a challenge. Everyone is competing for their attention!

I stands for Interest. All right, great, they are listening or reading your message...but now what? What if it fizzled from there? What if you couldn't keep their interest? You would loose them right. As long as you are focused on the needs of your target audience, this step should be relatively easy. Just keep the momentum going!

D is for Desire. This is critical now. Your half way there! You need to now get your target market really jazzed up though. If you did your homework, and really understand your market, this should also flow naturally. What are their real pains? What "keeps them up at night?" If you have a unique solution this is the time to shout it out loud. Let them know how you can make their life easier, safer, more comfortable, more stress free and the like. Show them how you are going to do this, and make it convincing with testimonials, some statistics, or any way that will ensure they trust that you can truly make it happen.

A is for Action. I remember reviewing a flyer that was well done many years ago. I say well done because it was an open house invitation for a nursing home that did a good job of getting your attention, (nice graphics) getting your interest, (food was available) and describing the fellowship and warm environment that was going to be at the facility that evening. (piano player and socialization) The problem was it missed the who to contact and a phone number. I am certain that they missed out on having a much larger group because the call to action was weak. It happens to the best of us!

So stay focused on your AIDA, at the opera or in your marketplace, and I am sure it will help you improve your communications.

Here's to helping more patients and clients receive your services.

Steve @ Senior Care Partnership

For more information on unique and low cost marketing and revenue producing programs for your healthcare organization (here's my call to action) visit us here at:

www.seniorcaremall.com/hmare.html or Call Us @ (859) 577-6255 or Email admin@seniorcaremall.com