To generate more admissions it is very important to understand who you are, and what you do. It has been amazing to me through the years to see healthcare organizations that try to either be all things to all people, or try to do the things that they werent built for. Either way these approaches can hurt you in the short or long term. It is best to decide early and then be consistent on what you do BETTER than anyone else, and consistently do THAT thing or THINGS better than ANYONE else.
A tool to help you and guide you in this critical process is a SWOT analysis. (Strengths, Weaknesses, Opportunities, and Threats) A SWOT analysis will not change your admissions tommorrow, but a SWOT analysis will help you define what and who your healthcare organization really is. This will be a very important first step in a keener more focused sales/marketing strategy.
Heres to good Sales/Marketing.
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